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Rafael joined XTLNT in 2023.


Prior to joining XTLNT´s international team, Rafael has devoted his 30+ years of professional life to introducing and developing international businesses and brand portfolios for the CPG and Retail industries in North America, LATAM and Spain.

His professional skillset spans across M&A advisory, business and sales consulting, strategic planning and go-to-market strategy under several business areas.


Rafael is also a seasoned entrepreneur, having served as Co-founder, Partner and managing executive for ventures in Europe and the United States.

Sub-industry vertical expertise:

  • General Consumer Packaged Goods (CPG), Tobacco, Non-Tobacco, Finished Products, Food and Alcoholic Beverages, Media

  • Travel retail operators, Airside and Airlines. Consulting and Lobby Duty-Free Operators

  • Retail Tech, POS SaaS, Marketing Tech

Originally from Spain, Rafael holds a Bachelors Degree in General Business Administration from St. Thomas University Florida. 

Connect with Rafael via Linkedin


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